Tulika Mehrotra is a Chicago-based branding and communications expert. She has over 15 years of experience in various sectors and organizations including start-ups with brand building, digital marketing, and communication. Tulika began with Peterson Technology Partners in 2018 as a consultant, leading brand marketing, communication, and digital strategy efforts across the organization. In 2021 she was promoted as PTP’s first Chief Digital Officer in ’ 25-year history.Hear Tulika discuss…
- What strategies can be applied to appeal to Gen Z?
- What is the impact a diverse workforce has on a company’s bottom line?
- Why does Gen Z care so much about DEI?
Diversity, Equity and Inclusion is not just a buzzword. It is imperative DEI is a top priority of companies if they want to attract top talent as Gen Z, the most diverse generation in American history, continues to enter the workforce. Companies must show their commitment to DEI rather than just telling.
